Doctor Link is set to change the way patients receive care through their local GP Surgeries. Working in conjunction with the NHS, Doctor Link is a new online medical diagnosis tool enabling patients to discuss symptoms with an NHS doctor and receive appropriate advice on treatment, next steps or prescriptions which would normally be done during a conventional appointment at your local GP surgery.
Herringbone was approached to create and design a range of marketing materials and brand guidelines which will be used to raise awareness, and act as information tools for GP’s and patients in surgeryies all over the UK as the company is set to roll out their service.
As Doctor Link works closely with the NHS, it has been important to work with a colour palette that echoes that of the NHS and therefore instinctively feels familiar. All of the literature designed by Herringbone is pared back in design, with the reader in mind, clear and concise and free of jargon to make it as easy as possible for GP’s and patients alike to understand the services being offered and their key benefits.
Doctor Link is very much in its infancy, and we look forward to working with them throughout the year as this exciting new project evolves and becomes a household name.